FRAMINGHAM (01/30/2012) โ One way Apple keeps details of anticipated products such as the iPad 3 or iPhone 5 under wraps is reportedly by ensuring its engineers are super trustworthy.
This according to both Adam Lashinskyโs new book, Inside Apple, and the words of a former Apple employee who spoke during a Q&A session with Lashinsky during an interview orchestrated by LinkedIn (video below).
The exchange between the ex-employee and Lashinsky has been kicking around the blogosphere the past day or so, such as on Business Insider and Jim Romenesko.com.ย The ex-employee is difficult to hear, but apparently says in part: โA friend of mine whoโs a senior engineer at Apple, he works on โ or did work on โ fake products Iโm sure for the first part of his career, and interviewed for 9 months. Itโs intense.โ ย
Lashinsky said during the session: โPeople are hired into dummy positions where they are not really sure what it is theyโre doing. Even though youโve been through this rigorous process they still donโt know if you can be trusted.โ
Itโs that dedication to product secrecy that fuels the manic consumer response to new Apple offerings, as seen now in Hong Kong, where Apple has had to resort to a lottery system to stop scalpers from hogging up iPhone 4S smartphones.
Of course many suspect that while Apple outwardly disdains leaks, that its grand scheme is to leak things, but on its own terms.ย Conspiracy theorists inevitably emerge every time an iPhone prototype gets lost in the field.