The trend towards accessing television content on devices other than a TV set is pushing Canadian broadcasters to provide programs on the so-called “second screen,” an industry catch phrase for tablets, smart phones and computer devices.
A report from the daily newspaper Toronto Star said Global TV is among the first broadcasters to take advantage of the trend. It has paired with Twitter’s Amplify program. Amplify tweets promotional items related to TV programs.
RELATED CONTENT
Bell, twitter partner in social analytics move
Global was soon followed by CTV which used Twitter for television industry research. Shaw Communications is also now using Twitter’s Amplify program to promote advertisements.
Channel Zero, parent company of CHCH Television, also announced a controlling interest in ANDPOP Inc., a social media company, according to the Star.