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Putting a face on big data

Crunching away at numbers one can forget that big data is also about people โ€” who uses it, who benefits from it. A recent book and iPad app tries to document the point

Big data is usually thought of as a humungous set of numbers. But behind (or sometimes in front of) those numbers are faces โ€“ people who directly or indirectly use or benefit from crunching the datasets.

Photographer Rick Smolan โ€“ creator of the Day in the Life series of books in the 1970s and 1980s โ€“ and Jennifer Erwitt, partners of a multimedia publishing firm, have created a book and iPad app called The Human Face of Big Data.

Our colleagues at sister publication ITBusiness.ca have put together a slide show from a dozen of the images that illustrate the theme.

(Web page from the publishers of the book)

Appropriately, one of the images itself is a result of big data โ€“ a shot of New York Cityโ€™s Times Square simultaneously showing it at night and during the day. Itโ€™s a compilation of 1,400 images taken over 15 hours that took nearly three months to process.

As expected, there are high tech images, but thereโ€™s also an archived 1943 photo of the FBIโ€™s records department, a football-field sized arena filled with rows of cabinets holding paper files โ€“ big data in that era.

The slide show doesnโ€™t mention it, but late that year the British created Colossus, the first programmable digital electronic computer, used for breaking German codes. Weโ€™ve come a long way since.

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