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iPhone 6 Plus helps Apple close gap with Samsung

Strong sales through the holiday period helped push Apple into a near tie with Samsung as global smartphone shipments reached new record levels for the fourth quarter and 2014 overall.

According to research firm Gartner Predicts: Mobile and Wireless

โ€œMost of the industry expected an extremely strong holiday quarter from Apple, especially with regards to the iPhone. However, worldwide shipments of 74.5 million units beat everyoneโ€™s expectations,โ€ said Ryan Reith, program director with IDCโ€™s worldwide quarterly mobile phone tracker, in a statement.

โ€œBeyond the record-setting quarter, a few impressive things stand out with regard to Apple. First, at a time when average selling prices (ASPs) for smartphone are rapidly declining, Apple managed to increase its reported ASPs in the fourth quarter due to higher-cost new models. Second, the growth of iPhone sales in both the U.S., which is considered a saturated market, and China, which presents the dual challenges of strong local competitors and serious price sensitivity, were remarkable. Sustaining this growth and higher ASPs a year from now could prove challenging, but right now there is no question that Apple is leading the way.โ€

Three Chinese vendors rounded-out the top five in Q4. Lenovo was a distant third ahead of Huawei, moving up the rankings with the completion of its Motorola acquisition. Xiaomi fell from the third position to fifth, beating out LG.