A Wisconsin vending machine companyโs choice to allow employees to implant a RFIDย microchip simply for the purchase of buying snacks and logging onto computers is troubling from a privacy perspective and poorly considered from a convenience perspective.
Three Square Market (32M) says itโs offering a voluntary program for employees to have a chip implanted into their hands, under the skin between the thumb and forefinger. The River Falls, Wis.-based vending concessions firm is working with Biohax Sweden on the project.
Clearly part of the motivation on 32Mโs part in promoting this new program is to get its name in the press as a โmicro marketโ or vending company. If more people had microchips embedded in their hands, itโd clearly be more convenient to pay at their self-serve kiosks and that would lead to more profits for the company.

Unfortunately, the costs to privacy of embedded technology far outweigh the convenience of buying a bag of chips more easily. Especially considering when other companies have already come up with equally convenient and less intrusive solutions for the same benefits.
โThereโs going to be a lot of people that donโt fully understand technology that immediately write it off as something thatโs going to be very bad,โ saysย Tony Danna, vice-president of international sales at Three Square Market in a video interview with Thomson Reuters.
But I question whether Danna himself fully understands the implications of asking employees to embed a RFID chip in their body. For example, 32M says the chip is โnot trackableโ because it doesnโt contain GPS capabilities. But GPS isnโt the only way to track someone.
The company itself admits these chips used the same RFID technology found on proximity cards and that it will transmit an identifiable number. Thereโs a reason that we tend to put those cards in protective magnetic sleeves โ itโs too easy to read the information off of them with technology thatโs cheap and readily available for anyone to purchase.
Unless 32M is also offering its employees magnetic-shielding gloves to wear with their new microchips, those implanted will now be emitting trackable identifiable information everywhere they go. What if some future government, or other corporation, decided to make an effort to collect this information and compile it to track individualsโ movements en masse?
I guess the employees are supposed to be thankful that taking out the microchip is as easy as โremoving a splinter.โ Except that in my experience, removing a splinter tends to be quite painful, and thatโs when the splinter isnโt entirely embedded under the skin.
Toronto-based Nymi is one company thatโs already created a much-less invasive solution that delivers on the exact same convenience benefits of 32Mโs approach. Its persistent authentication platform can use a simple wristband to register a personโs unique heart beat and then provide automatic access to a workstation, or payment credentials, and so on.
โThe daily routine of putting on a smartwatch or fitness band is not seen as a huge inconvenience, and thus the convenience argument for implantables has become very weak,โ writes Nymi founder and CEO Karl Martin in an email. โItโs worth noting that the power dynamic between employer and employee makes the implantable technology even more problematic. Where a low-wage worker may feel compelled to comply, even if it is positioned as a voluntary program.โ

For its part, 32M says employees also have the option of using RFID technology in a wristband or smart ring.
Implanting microchips into our bodies evokes a visceral reaction from many, verging on biblical allusions. But it just takes common sense to realize thereโs a much more convenient solution for employers that want to provide workplace snacks to employees.
Make them free.